Shared Values and Togetherness

March 01, 2010

Defining Moments

I remember it like yesterday. A moment from a sunny afternoon at Cardiff, Wales in the mid 1990s, when I was listening to Red Dragon FM—this British Capital’s iconic radio station. On a chat show that featured a couple married for 60 years, the host asked the question: ‘So, what is the secret of your union?’

The husband was the first to answer. “Shared Values and Togetherness”, he told thousands of listeners who were tuned into the Show on that Welsh afternoon in the mid 1990s, “The ability to share what you believe in and of course, enjoy being with each other in everything that you do.” I never forgot that afternoon—or its insight.

Today, a decade and a half later, I realize every day that the secret of lasting personal partnership is also the secret of lasting professional partnerships. As a Team, do you have a unique sense of ‘Togetherness’—that innate ability to stay connected in a multi-tasked world? Does your Team celebrate its Shared Values every day—from its Vision to the little things that matter?

Shared Values and Togetherness are where it all comes together.

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I am a writer and communications professional, based out of Trivandrum, India. Communications is, for me, a passion-turned-profession.
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Joseph Fernandez

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Of the books I've authored, this one is the most popular. Corporate Communications: A 21st Century Primer was released by Response Books (Sage Publications) in 2004. 

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