White Space

August 01, 2009

Defining Moments

 
Consider this. Every person, organization and company that you admire has clearly articulated their mission and vision to themselves. First. And it all began with that sheet of paper. A place on which those creative questions were asked: where are we? And, where do we want to be? This search translates into a mission and vision. Your mission is what you will do. Your vision is what you will become. Here, core beliefs help define your journey. 

Seek out the best mission and vision statements around you. The best companies. The best organizations. The best people you know. You will find their missions and their visions as clear as a mountain stream that flows through a misty tropical forest. And so, if you have not worked on your mission or vision, I invite you to begin today. As an individual, it will help you find the career or organization that you are looking to work for. As an organization or company, it will bring a tremendous sense of vision and purpose to your team, especially when each member knows how she can contribute. As a state or country, a mission and vision can inspire and energize an entire generation.

The best mission/vision statements are compelling, simple and inspiring. If this is a direction that you are headed in, drop me a line. And, I will pitch in to help.

It is an endearingly simple, but significant step that will transform your future. And, I invite you to begin now. With that single sheet of paper. With the White Space that will transform your future.

P.S. A big thank you to the Friends who have visited and written in from everywhere since this blog was set up in March this year. You continue to inspire my journey...beyond Communications.  

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I am a writer and communications professional, based out of Trivandrum, India. Communications is, for me, a passion-turned-profession.
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Joseph Fernandez

The Book

Of the books I've authored, this one is the most popular. Corporate Communications: A 21st Century Primer was released by Response Books (Sage Publications) in 2004. 

Joseph Fernandez

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