This is a truly incredible story. And I thought I should share this with you. 
And, the ways in which they are built to last, continue to fascinate me.
When it comes to corporate lore, one company has stood out for its incredible story on resilience.
Until its takeover recently, Kongo Gumi stood the test of time (centuries, actually).
I chanced upon its story a little after my book Corporate Communications: A 21st Century Primer was published in 2004. And, it still stands out as a compelling corporate story.
So, here it is. The first of my offerings (a gift, really!): The 1400 Year Old Secret.pdf (32.12 kb)
While you are at it, do visit www.kongogumi.co.jp (pictured in this blog)