Built to INSPIRE

February 01, 2010

Defining Moments

On January 25, 2010, I took stage at the INSPIRE International Media Seminar 2010 at MOP Vaishnav College, Chennai to speak on Corporate Communications to an audience drawn from India and Asia.  The theme of my presentation read: Corporate Communications and the Media Industry - The Road through 2010... and Beyond.

Anywhere in the world, you will find that the most searching questions come from the keenest minds: students. INSPIRE exemplified that spirit of enquiry. Every presentation I experienced was rich with insight and exchange. In a three part presentation—video, presentation and podcast—I spoke on the emergence of Corporate Communications and its strategic importance in our new era.

The key take-away for me were the rich insights and ideas that students brought to the platform of interaction that INSPIRE was. Beyond its global panel of speakers, INSPIRE drew the likes of N. Ram, Chief Editor, The Hindu (India's National Newspaper), Srinivasan Jain, Managing Editor, NDTV (One of India's top Broadcasters) and Vijay Xavier, Vice President, Lintas Lowe (One of India's premier advertising agencies). And, the iconic Mr. Parthasarthy, who inspires us in his 92nd year with his youthful spirit of learning and enquiry.

Kudos to the Management and Faculty of MOP Vaishnav College--its dynamic School for Communication and Media Studies--for the Vision to realize INSPIRE!

 

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The 1400 year old Secret of building your Corporate Brand

March 22, 2009

Offerings



This is a truly incredible story. And I thought I should share this with you. 
And, the ways in which they are built to last, continue to fascinate me.
When it comes to corporate lore, one company has stood out for its incredible story on resilience.
Until its takeover recently, Kongo Gumi stood the test of time (centuries, actually).
I chanced upon its story a little after my book Corporate Communications: A 21st Century Primer was published in 2004. And, it still stands out as a compelling corporate story.
So, here it is. The first of my offerings (a gift, really!): The 1400 Year Old Secret.pdf (32.12 kb)
While you are at it, do visit www.kongogumi.co.jp (pictured in this blog)

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Profile

I am a writer and communications professional, based out of Trivandrum, India. Communications is, for me, a passion-turned-profession.
More on Joseph... 
Joseph Fernandez

The Book

Of the books I've authored, this one is the most popular. Corporate Communications: A 21st Century Primer was released by Response Books (Sage Publications) in 2004. 

Joseph Fernandez

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